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I'm Joanne Shape (or Jo), a marketer, copywriter, author and blogger. Creatively, I'm most interested in the spaces where opposing themes collide - good and evil, love and hate, the ordinary and the extraordinary. Professionally, I like to work on projects that are purposeful and help people develop. 

After university, I spent a year volunteering at a men's prison, on the outskirts of Johannesburg. Working with a group of talented, young offenders was a transformative experience that flows through much of my writing life. During that time, I became deeply fascinated by how ordinary, intrinsically good people can turn to committing unthinkable crimes (the perfect paradox).


I began my career as a copywriter and scriptwriter, which shaped my direct, poetic style that flows off the page. I recently exchanged my successful career in marketing for an exciting role in creative services, working part-time as an Account Director agency-side.

I live in Hampshire with my wonderful partner, two quirky stepkids and a troop of animated soft toys.


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